Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Recently, Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update will improve rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demote sites that do not.
In just a few days, Google’s mobile ranking factors will not only label a site as mobile-friendly, but will also use that to determine if that site should rank higher in the search results.
These big changes mean that SEO efforts are going to need to adjust. Here, from Entrepreneurs, six changes the 2015 SEO strategy must focus on:
1. Create and optimise for mobile traffic
Google has always said that it feels responsive websites provide the best user experience, and has recently started including a “mobile-friendly” note next to websites in mobile search results that are indeed mobile friendly.
2. Optimising for Bing, Yahoo and DuckDuckGo
Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser. Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.
With options other than Google becoming more popular and accepted it will make it important to have visibility across these search engines in addition to just Google.
3. Switch your focus from keyword rankings to ROI metrics
Putting an emphasis on keyword rankings and determining the success of a campaign based on keyword positions, is now not enough.
4. More focussed social-media approach
Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level. It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content.
5. Earning links rather than building links
Inbound links are the most influential signal of trust and authority. This isn’t going to change.
Earning a single link on a relevant high-quality website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure.
6. Targeting more precise keywords and search phrases
Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition.
So, is your website ready for the Googles’s “revolution”?
Featured image from Freepik