Humans are visual beings. They absorb only 20% of what they read but they retain 80% of what they see.
This is the reason why you should deliver your data visually – through a photo, a video, an infographic or a slide show. In this way you can have better results than if you just convey your message in words.
From natlawreview.com the reasons why visual content matters so much for your website, blog and social media posts.
Infographic courtesy of Ethos3.