If you decide to use WordPress for your portfolio or art website, you will take a good start.
There is a number of suitable open-source systems available to build a website for artists but WordPress is best suited for affordable portfolio. It is a powerful and reliable system that allows to easily manage and update your own website.
Here a few basic rules to avoid those mistakes that can badly hurt your new portfolio.
Keep It Simple!
This is true especially for your theme. There are thousands of WordPress themes to choose from but it is difficult to find one that is suitable for fine art. A theme with tons of tripped-out functionality means a lot of time spent to learn how to use it. If you don’t want to use your time to become a web developer, then decide for a simple theme.
Focus on the content!
A great theme that makes your site visually appealing is not enough. People won’t know all about you and your work by simply looking at your images. You must have text on your home page and image portfolios. People want to know who you are, what you do, how and why.
But it’s not only people that look at your images and read your texts; search engines also crawl your site looking for content to index. Search engine robots can’t see your landscape painting, you have to tell them that it’s a landscape with words.
Resize and optimize images!
Artist sites are mainly about the images. So images are important but if your image takes 30 seconds to load most people will have left your site by the time it finally shows up. You must resize your images before adding them on your website. If you are not confident using Photoshop, you can decide between a few online resource for free.
The final must is about renaming images. Always rename your JPEGs with your name and the name of the piece. Like this: “your-name_name-of-piece.jpg”. As said in Finearttips there is nothing worse than having your images indexed by search engines as “img_1234.jpg”.
In conclusion, chose a simple theme that puts the emphasis on the art not on the site design. Provide content by writing about your work and add good quality, fast loading images.