When customers need to identify your brand, your logo is probably the first thing they will think of.
Research suggests that your logo’s design and its colors have more bearing on your customers’ opinions than anything else.
According to research complied by WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.
What your logo’s color says about your company?
According to FastCompany, if your logo is green it can easily be associate with nature, health, good luck, and jealousy.
Green is often associated with the coolness of leaves.