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Websites Need to Be Responsive

If your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business this year or in 2015. As Forbes wrote at the end of 2013 there are only three exceptions to this rule; 1) you don’t depend on your website to stay in business, 2) you have no competitors, 3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you and you have an alternative mobile strategy.

If no one of these three apply to you, then you’re in danger. If your business depends on its website, getting a responsive website should be your #1 online marketing goal.

Responsive Design Infographic

Info graphic courtesy of

Theses pie charts from Forbes shows the percentages for visitors using mobile, tablet, and desktop devices. You can view this pie chart for your own website by first selecting the past 12 months for your date range, and then on the left navigating to Audience > Mobile > Overview in Google Analytics. On the lower right you’ll see a small pie chart button. Push that, and you’ll see your chart.

The second pie chart shows  the direction in which things are headed. Comparison between mobile vs. desktop visitors for two years. This website’s mobile visitors doubled in one year. That by itself should be a compelling enough reason to go responsive.



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