The logo is the identity of any business. Before designing your new logo, make sure to have a good understanding of the psychology of color. Why? Because colors psychology is a very important part of the success of your logo.
Scientists have been studying the way we react to colors for long time. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way.
This infographic from The Logo Company lays out the emotions and qualities that well known brands like to be known for.
Read more: How to Design your own logo >